
Why PrestaShop Cart Recovery Is Moving From Email to WhatsApp: the Response Rate Data Behind the Shift
According to Baymard Institute, almost 70% of eCommerce shopping carts are abandoned before checkout, resulting in many missed sales. Email has been the default recovery tool for over a decade, but because its results are limited, merchants are now trying other methods. According to Klaviyo’s 2024 benchmark data, the average abandoned cart email flow converts …









