eCommerce Archive

Why PrestaShop Cart Recovery Is Moving From Email to WhatsApp: the Response Rate Data Behind the Shift

According to Baymard Institute, almost 70% of eCommerce shopping carts are abandoned before checkout, resulting in many missed sales. Email has been the default recovery tool for over a decade, but because its results are limited, merchants are now trying other methods. According to Klaviyo’s 2024 benchmark data, the average abandoned cart email flow converts …

How a PrestaShop AI Assistant Addon Cuts Support Ticket Volume by Answering Shipping, Return, and Product Queries Instantly

Support tickets from eCommerce customers follow a predictable pattern. A significant majority ask the same questions: Where is my order, what is your return policy, is this product in stock, and what size should I order? Research from Tidio puts this at around 70% of all customer support interactions being repetitive queries that don’t require …

Your PrestaShop Product Pages May Be Invisible to AI Shopping Assistants: Here’s the Quick Audit

AI-referred traffic to eCommerce sites grew 758% year over year in late 2025. More importantly, Adobe Analytics data shows it converts 42% better than standard organic traffic. For PrestaShop merchants who’ve done everything right on traditional SEO, clean URLs, optimised meta titles, structured product descriptions, that number raises an uncomfortable question: is any of that …

PrestaShop Simplified Checkout Addon: Why Removing Extra Steps Directly Increases Completed Orders

Checkout drop-off is not a mystery. Baymard Institute research puts the average documented cart abandonment rate above 70%, and a significant portion of that loss happens not because customers changed their minds, but because the checkout process asked too much of them. Too many pages, too many required fields, too many moments where a distraction …

How to Get Your PrestaShop Store on the Apple App Store Without Hiring a Developer

Getting a PrestaShop store onto the Apple App Store sounds like a developer project, and for most merchants, that assumption is exactly why it never happens. Custom iOS development runs $30,000 to $50,000 and takes six months minimum, according to industry estimates. That figure stops most small and mid-sized merchants before they even start. But …

How Many Steps Does a PrestaShop Checkout Have and How Do You Reduce Them to Stop Losing Orders?

PrestaShop’s default checkout runs five steps: personal information, address, shipping method, payment, and order confirmation. That is the baseline every new store starts with, and for most merchants, it stays that way until the abandoned cart numbers become impossible to ignore. If you have been looking at your analytics and wondering where orders are disappearing, …

How to Integrate the One Page Checkout in PrestaShop 8. x.x

A PrestaShop One Page Checkout module combines all checkout steps, cart, address, shipping, and payment onto a single page. To install it, download the module from the PrestaShop Addons Marketplace or a trusted provider, upload it via the Module Manager, configure its settings, and activate it on your storefront. This eliminates unnecessary redirects and significantly …

PrestaShop One Page Checkout: Reduce Friction and Convert More Buyers at Checkout

Checkout is where most stores lose the sales they already earned. A customer who has spent time browsing, picked a product, and clicked “buy” is as close to converting as they will ever get, and a slow, multi-step checkout process is often what pushes them out at the last moment. Baymard Institute puts average cart …