Customers are turning to AI tools for product research, comparison shopping, and decision-making. The real problem for PrestaShop merchants now isn’t understanding that AI matters; it’s preparing their store data so new AI-powered discovery platforms can analyze the catalogue and bring potential customers closer to the store. AI discovery creates a new implementation gap AI …

PrestaShop 9.2 is currently in Beta, with the stable release expected in early 2027. Before upgrading, store owners will need to make sure their hosting environment supports PHP 8.1 or higher.  The Native One Page Checkout is one of the key changes we’ll be looking at in this article. We’ll go through what the new …

A PrestaShop store rarely stays isolated for long. Sooner or later it has to talk to an ERP, a marketplace, a warehouse system, an accounting platform, or a mobile app, and that traffic goes through the PrestaShop Webservice API, a CRUD interface exposing the shop’s entities over HTTP. Authentication is deliberately plain: you generate an …

Active, in stock, sitting right there in your catalogue. Yet a customer typing its exact name gets nothing back. Nothing is corrupt: the product is simply not in the search index, and storefront search never touches your product table at all. Most cases of PrestaShop product search not working come down to that one fact. …

One of the biggest problems in ecommerce is cart abandonment, with Baymard Institute’s analysis of 50 studies putting the average rate at 70.22%. The most common reasons for abandoned carts include product-related questions, shipping, pricing, and ordering. In other words, this is where an AI chatbot for PrestaShop stores is becoming popular, as it provides …

Most of the time when somebody rings me about their PrestaShop store, they already know roughly what’s broken. Checkout is erroring. A product page takes nine seconds. An order went missing somewhere. Annoying, but fine, because the storefront tells you where to look. It’s the other sort of call I think about afterwards, where nothing …

Support tickets from eCommerce customers follow a predictable pattern. A significant majority ask the same questions: Where is my order, what is your return policy, is this product in stock, and what size should I order? Research from Tidio puts this at around 70% of all customer support interactions being repetitive queries that don’t require …