eCommerce Archive

PrestaShop Hreflang Done Right: A Practical Guide, for Multilingual and Multistore SEO

 A client adds Spanish to a store that already sells in English and French. Translations go in the switcher works every page looks right. Three weeks later somebody asks why Google is still serving the page to shoppers in Madrid. That question comes up on our desk often.. The problem is almost never a missing …

PrestaShop Webservice API: Authentication, Endpoints, and Real-World Integration

A PrestaShop store rarely stays isolated for long. Sooner or later it has to talk to an ERP, a marketplace, a warehouse system, an accounting platform, or a mobile app, and that traffic goes through the PrestaShop Webservice API, a CRUD interface exposing the shop’s entities over HTTP. Authentication is deliberately plain: you generate an …

How PrestaShop Handles Product Indexing and Search

Active, in stock, sitting right there in your catalogue. Yet a customer typing its exact name gets nothing back. Nothing is corrupt: the product is simply not in the search index, and storefront search never touches your product table at all. Most cases of PrestaShop product search not working come down to that one fact. …

How Image Optimization and CDN Misconfiguration Slow Down PrestaShop Stores

1.0 Introduction If you have ever sat in front of PageSpeed Insights after adding a CDN to a PrestaShop store only to watch Largest Contentful Paint (LCP) move, you have already learned the lesson this article is built around: a CDN is not an optimization; it is a distribution mechanism. It moves bytes to the …

Do AI Chatbots Boost Conversions for PrestaShop Stores?

One of the biggest problems in ecommerce is cart abandonment, with Baymard Institute’s analysis of 50 studies putting the average rate at 70.22%. The most common reasons for abandoned carts include product-related questions, shipping, pricing, and ordering. In other words, this is where an AI chatbot for PrestaShop stores is becoming popular, as it provides …

PrestaShop SEO: Sitemap, Robots.txt & llms.txt for Better Crawlability

Most of the time when somebody rings me about their PrestaShop store, they already know roughly what’s broken. Checkout is erroring. A product page takes nine seconds. An order went missing somewhere. Annoying, but fine, because the storefront tells you where to look. It’s the other sort of call I think about afterwards, where nothing …

Why PrestaShop Cart Recovery Is Moving From Email to WhatsApp: the Response Rate Data Behind the Shift

According to Baymard Institute, almost 70% of eCommerce shopping carts are abandoned before checkout, resulting in many missed sales. Email has been the default recovery tool for over a decade, but because its results are limited, merchants are now trying other methods. According to Klaviyo’s 2024 benchmark data, the average abandoned cart email flow converts …

How a PrestaShop AI Assistant Addon Cuts Support Ticket Volume by Answering Shipping, Return, and Product Queries Instantly

Support tickets from eCommerce customers follow a predictable pattern. A significant majority ask the same questions: Where is my order, what is your return policy, is this product in stock, and what size should I order? Research from Tidio puts this at around 70% of all customer support interactions being repetitive queries that don’t require …

Your PrestaShop Product Pages May Be Invisible to AI Shopping Assistants: Here’s the Quick Audit

AI-referred traffic to eCommerce sites grew 758% year over year in late 2025. More importantly, Adobe Analytics data shows it converts 42% better than standard organic traffic. For PrestaShop merchants who’ve done everything right on traditional SEO, clean URLs, optimised meta titles, structured product descriptions, that number raises an uncomfortable question: is any of that …

PrestaShop Simplified Checkout Addon: Why Removing Extra Steps Directly Increases Completed Orders

Checkout drop-off is not a mystery. Baymard Institute research puts the average documented cart abandonment rate above 70%, and a significant portion of that loss happens not because customers changed their minds, but because the checkout process asked too much of them. Too many pages, too many required fields, too many moments where a distraction …