To start a business around hyperlocal delivery model, you need to understand the basics of hyperlocal and on-demand delivery.
The hyperlocal businesses operate in a limited area and they deliver products on-time. It is an old concept presented in a sophisticated manner. Wondering how? It has been observed that the local shop keepers usually deliver their products in their locality from ages by charging extra.
The hyperlocal delivery business is gearing up after the COVID-19 crisis. Now, life is back to normal, of course, an illusion of normal and unlike few, most of the people are avoiding going out wherever possible.
Businesses are now racing to compensate for the downturn as the pandemic continues to wreak havoc on the world, as the lockdown regulations ease and the economy gradually reopens. There is no exception in the e-commerce logistics industry.
The major factors involved in the hyperlocal delivery marketplace:
The Hyperlocal delivery Multi-Vendor Marketplace works around the clock. The time is important because people who are opting for hyperlocal delivery must have considered the big brands like Amazon but the delivery time is a major constrain for them. Hence, on-time delivery is in.
The location factor plays an important role in the hyperlocal delivery business. GPS tracking or other in-built navigation feature informs customer about the store location and the merchant can manage the delivery hassle free.
Hyperlocal delivery Multi-Seller Marketplace has the concept of home delivery. Vendor has to deliver the grocery, medicines, fresh fruits or any other goods on time at the door step of the customer.
Hygiene for the new normal:
I am adding hygiene to the list of hyperlocal delivery model because hypothetically, it is the most crucial element we have to work on. The touch free delivery option can make you stand out from the others.
Challenges of Hyperlocal Delivery Marketplace
Additional marketing cost,
- Higher competition: The competition is way too higher than the normal and it requires a good reach to compete with others.
- Control of Fleets:Hyperlocal sellers typically prefer to hire their fleet to sell goods such as groceries, drugs, stationery pieces, raw meat, etc.
- Hyperlocal Marketplaces charge extra fees:The talk of the city for a few years now has been hyperlocal markets. They have grown to be the favourites of customers as they quickly figure out their delivery needs.
- Exclusivity Battle:Brands have identified a handful of their exclusive stores in these online hyperlocal markets.
- Delivery Management: The delivery system needs to be efficient and most businesses fail to manage it.
These eCommerce modules can add some ease to your hyperlocal delivery startup business
There are many challenges coming on the way during the whole process. Here is list of modules developed by Knowband that can help you overcome the challenges of hyperlocal delivery model.
Delivery Boy App
This Delivery Boy Software helps the owners of the store to handle deliveries in the most secure and easy way possible.
You can publish the Delivery Boy App on both the Google Play store and the Apple App Store.
For both admin and delivery boys, different login options are offered.
Hyperlocal Marketplace Module
To connect customers with local sellers and shops, the Prestashop Hyperlocal Marketplace add-on is used. Prestashop store owners can turn their store into a fully functioning marketplace using the Hyperlocal E-commerce Multi-Vendor Marketplace and allow other sellers to sell goods on the market.
Hyperlocal Mobile App
The Mobile App developed for PrestaShop Hyperlocal Multi-Seller Marketplace turns the hyperlocal online marketplace into a mobile app for native Android & iOS.
The Hyperlocal Mobile App allows users to select a specific location and shop for items in a specific region.
Preferred delivery time
PrestaShop Preferred delivery date and time extension are provided by Knowband, which provides online shoppers with a preferred delivery facility. This OpenCart prefers delivery time extension can be introduced by the online store admin and provide delivery on the desired date and time for customers.
In the logistics industry, success lies in managing and meeting client expectations. Hyperlocal distribution companies face the pressure of demands of fast deliveries from consumers. For logistics firms without the use of technology, managing such customer demands for on-demand deliveries becomes an uphill challenge.
Among the many customer marketers looking at online/digital strategies, social media is one platform to jump into that can surely help you grow your hyperlocal delivery business.