Ever browsed an online store, added items to your cart, and then left without completing the purchase? This phenomenon, known as cart abandonment, poses a major challenge for e-commerce stores. In fact, statistics show that almost 69% of online shopping carts are abandoned. However, there’s good news: store owners can recover some of these lost sales by bringing customers back through smart follow-ups. With the help of the Knowband PrestaShop Abandoned Cart Addon, store owners can easily address this challenge. The Prestashop abandoned cart module enables store owners to send timely, automated emails to customers who abandon their carts. These emails are usually personalized, and adding discount coupons increases the chances of conversion.
Why Choose the PrestaShop Abandoned Cart Addon by Knowband?
- It’s an easy-to-use cart recovery The Prstashop Abandoned cart addon offers several tools to help store owners recover abandoned carts.
- You can create an unlimited number of email templates, with or without discounts.
- Additionally, you can set the interval for triggering the first email at a specific time.
- You can also manage GDPR compliance settings effortlessly.
How It Works:
- A customer visits your PrestaShop store and browses products.
- They add products to their cart for purchase.
- During checkout, they enter their name and email.
- However, they leave without completing the purchase.
- After some time, the cart is marked as abandoned.
- The admin can then send a follow-up email to remind the customer about the product.
- Some customers return and complete the purchase, while others ignore the email.
- After a few days, the admin sends another email, this time with a discount coupon.
- Finally, the customer returns, checks out, and completes the purchase.
Features That Turn Abandoned Carts into Sales:
Increase Conversion Rates:
In the Knowband’s Abandoned cart addon, automated follow-up emails can recover up to 30% of abandoned carts with a single effort from the admin, boosting sales.
Easy Configuration Management:
The admin has full control over all aspects of cart abandonment and follow-up email configurations directly from the backend.
Custom Trigger Emails:
The Prestashop Abandoned Cart plugin allows you to set specific time intervals to send follow-up emails, offering flexibility in reminding customers.
Access to Detailed Customer Insights:
Admins can view customer details, including names, emails, IP addresses, and abandonment timestamps.
Discount Codes Personalized:
Admins can include discount codes in follow-up emails to entice customers to complete their purchase
Pre-live Testing:
Knowband’s Prestashop abandoned cart addon provides a test of the module in test mode to ensure everything works perfectly before going live.
Track Abandoned and Converted Carts:
Compare abandoned carts with those that convert, providing insights into store recovery performance.
Automatic or Manual Email Follow-ups:
Admins can choose to send follow-up emails simultaneously or set them to trigger automatically through cron jobs.
Pre-built Mail Templates:
The plugin comes with pre-designed email templates that can be customized to align with the store’s branding and tone.
Monitor Abandoned Products:
Admins can track which products are most frequently abandoned and adjust marketing or discount strategies accordingly.
Visual Analytics with Pie Chart:
Admins can analyze data quickly with an interactive pie chart, comparing abandoned and converted carts.
Multi-Language Compatibility:
The addon supports multiple languages, enabling store owners to reach a global customer audience.
Compatible with Any Device:
This PrestaShop Abandoned Cart module is fully responsive and works seamlessly across desktop, tablet, and mobile devices.
GDPR-Compliant Product:
The Prestashop abandoned cart addon is fully compliant with GDPR rules, ensuring customer data privacy and protection.
Web Browser Notification:
Admins can send notifications directly to users’ web browsers, reminding them of their incomplete purchases.
Conclusion:
In conclusion, the PrestaShop Abandoned Cart Addon by Knowband provides a powerful solution for store owners to reduce cart abandonment and increase conversions. With features like customizable email templates, as well as manual or automatic follow-ups, store admins can effectively engage customers and encourage them to complete their purchases. The addon tracks both guest and registered customers, ensuring no abandoned cart goes unnoticed.
Furthermore, offering discount coupons adds a compelling reason for customers to complete their purchases. The ability to monitor abandoned and converted carts through visual analytics gives admins clear insights into their store’s performance. Additionally, multi-language support and full responsiveness make this addon ideal for reaching a global audience, while GDPR compliance ensures data privacy.
With the option to test the module before going live, browser notifications, and popup reminders, the addon provides all the necessary tools to recover lost sales and boost customer engagement. By leveraging these comprehensive features, store owners can significantly enhance their revenue flow.
