Being in the eCommerce business, you’d know that a smooth and perfect user experience is the backbone of a top-rated website. The user experience you provide your customers would certainly reflect on your conversion rate and bounce rate as well. With the eCommerce companies spending a lot of money on building an interface that lets the customers hop on the store, pick what they want, purchase it and come back again. Well, that’ll only happen when you provide them what makes them happy. They must nurture, guide, and assist users whilst using their website, product, prototype, or application.
Stay ahead of the thousand others who are working towards bettering the User Experience. We’ve compiled a list of 5 Prestashop Addons for your store that would improve your user experience and increase conversions.
Prestashop Addons for User Experience
One Page Checkout
The majority of customers bounce from the checkout page and that’s because customers find lengthy checkout forms irritating. After a certain point, the customer would prefer to leave and shop from some other website that processes the payment quickly.
The Prestashop One Page Supercheckout addon is just what you need to improve your conversions. By reducing the number of steps involved in the checkout, the Prestashop One Page Checkout Extension effortlessly provides one page checkout which generally customers prefer. For example, the feature of Social Login lets the admin extract majority of the information and the customer doesn’t need to fill in the name and other personal details.
There are times when a customer has to buy many products and also keep in mind the budget. While on a spree to add products to the cart, they forget to check the estimated cost and for that, they have to the cart. Once done, they redirect to the homepage where the search begins again. It, in turn, annoys the customers and makes them quit the site.
In this situation, the Prestashop Ajax Cart+ addon is what comes in handy. It allows the customers to view the cart details (number of products, estimated cost, updation of the product quantity, and more) without actually moving from the landing page to the shopping cart page. The clean and easy-to-use interface of the Prestashop Ajax cart pop up addon allows the shoppers to get the details without letting the page load again and again.
Spin and Win
Talking about the user experience, your website should also provide reasons for the customers to stay back. When your customer is in a hurry and wants to quit the store, give them another reason to stay back. Moreover, that reason can be – the Prestashop spin and win (exit pop-up) addon. The gamified module is a sure-shot way to enhance customer engagement in the store. Furthermore, serves as a way of customer retention.
Social Login addon
Customers are upset about filling those lengthy sign-up forms or login forms. Enter Social Loginizer. The admin can integrate the Prestashop Social Login module on the store to retain shoppers. To explain, by letting them sign up and log in with their social media ids.
The Prestashop addon encourages the visitors and facilitates the users to sign up or login. However, without actually creating an account by filling in all the lengthy details. The good part is that the users with social media accounts on Facebook, Twitter, LinkedIn, Instagram, and various other platforms can sign up automatically.
Advanced Wish List/Save for Later
There are times when the shoppers come to your store just to browse through. In addition, they find products which he/she can buy later. Hence, a module that lets them save the products that the customers like for future purchases is what your store needs. The Prestashop Advanced Wish List addon integrates to your website and enhances the user experience.
Even if the customer adds the products to the wishlist, there are chances that he’ll/she’ll come back to buy them. As a result, there’ll be lesser chances of the cart being abandoned.
Poor user experience leads to poor conversion rates. Have a solid website that focuses on the user experience and it will plus point for your eCommerce store. In addition, some of the above-mentioned Prestashop addons play an integral part in increasing sales as well.